Dimitri Maex

Dimitri Maex is best known as a pioneer in data-driven marketing and the author of 'Sexy Little Numbers: How to Grow Your Business Using the Data You Already Have' (2012), a widely read book that made the case for analytics as a core marketing discipline accessible to practitioners. His work has consistently focused on bridging the gap between quantitative analysis and creative marketing strategy, helping organizations extract actionable insight from data. Maex built much of his reputation during a long tenure at OgilvyOne Worldwide, where he served as Managing Director and led the agency's data analytics and direct marketing capabilities. His time at Ogilvy established him as a thought leader in CRM, customer analytics, and performance marketing at a time when data was becoming central to agency offerings. He now serves as Global Marketing Practice Lead at Accenture Song, Accenture's creative and marketing transformation arm, where he applies his expertise in marketing effectiveness and data strategy to help clients modernize their marketing functions.

Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026