Dov Zimring

Dov Zimring is one of the most prominent operators at the intersection of location intelligence and mobile advertising, leading product strategy at Waze — Google's navigation platform with tens of millions of monthly active users globally. As Chief Product Officer, he oversees both the consumer-facing navigation experience and Waze's advertising ecosystem, which includes distinctive ad formats such as branded pins, zero-speed takeovers, and search ads designed to reach drivers at contextually relevant moments. His work has helped establish Waze Ads as a recognized and differentiated channel within location-based and out-of-home adjacent advertising, setting it apart from conventional display or social formats. Before ascending to the CPO role at Waze, Zimring held product leadership positions at Google, including work tied to Google Maps — one of the world's most widely used location platforms. This foundation gave him deep expertise in large-scale mapping infrastructure, user behavior within location contexts, and the nuanced monetization challenges inherent to utility-first mobile experiences. His career arc reflects a deliberate and consistent focus on location-based services and the product discipline required to serve advertising without degrading core utility. Zimring's influence in AdTech stems from operator-level execution at a platform that has pioneered real-time, intent-driven advertising tied to driver behavior and geographic context. By leveraging Waze's real-time traffic data and driver intent signals, his product vision has helped brands connect with consumers at high-relevance moments — near a store, en route to a destination, or stopped at a light — in ways that traditional digital advertising cannot replicate. He represents a growing school of thought that contextual, location-aware advertising can be both effective and non-intrusive.

• Led product development of Waze's core advertising formats including branded pins, zero-speed takeovers, and search ads, establishing Waze Ads as a distinct channel in location-based marketing
• Scaled Waze's advertising ecosystem to reach tens of millions of monthly active users while maintaining the platform's safety-first navigation utility
• Brought Google Maps product experience to bear on Waze's monetization strategy, bridging large-scale mapping infrastructure with performance advertising