Emily Sokal
Emily Sokal is a senior marketing executive at Keurig Dr Pepper, where she leads brand marketing for the Dr Pepper trademark. She has been a key architect of Dr Pepper's high-profile sports marketing strategy, most notably the brand's deep integration with college football — including the long-running 'Fansville' campaign — which has helped cement Dr Pepper as a culturally relevant brand among sports fans. Her work has been widely recognized for blending entertainment-style storytelling with effective brand building in a highly competitive beverage market.
Last updated Oct 20, 2026 by ATDb automated enrichment
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Emily Sokal is a senior marketing executive at Keurig Dr Pepper, where she leads brand marketing for the Dr Pepper trademark. She has been a key architect of Dr Pepper's high-profile sports marketing strategy, most notably the brand's deep integration with college football — including the long-running 'Fansville' campaign — which has helped cement Dr Pepper as a culturally relevant brand among sports fans. Her work has been widely recognized for blending entertainment-style storytelling with effective brand building in a highly competitive beverage market.
Career
EmployeeCurrent
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Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led the 'Fansville' college football campaign for Dr Pepper, a multi-year branded content series that became one of the most recognized sports marketing properties in the beverage category
- Oversaw Dr Pepper's College Football Playoff sponsorship activation, significantly elevating the brand's association with one of the most-watched sporting events in the US