Eric Franchi is a General Partner at Aperiam Ventures, where he focuses on early-stage investing in the advertising and marketing technology space. He previously co-founded Undertone Networks, one of the most prominent digital advertising platforms of its era, building it into a major industry player before its acquisition in 2015. His career spans operator and investor roles across the AdTech ecosystem, giving him a distinctive perspective on both building and backing companies in the space.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 20 years
Bio
Eric Franchi is a General Partner at Aperiam Ventures, where he focuses on early-stage investing in the advertising and marketing technology space. He previously co-founded Undertone Networks, one of the most prominent digital advertising platforms of its era, building it into a major industry player before its acquisition in 2015. His career spans operator and investor roles across the AdTech ecosystem, giving him a distinctive perspective on both building and backing companies in the space.
Career
Co-Founder
Undertone Networks · 2001-2015
SVP Industry Initiatives
Undertone (post-acquisition) · 2015-2016
Advisory roles
Expertise & education
Expertise
Education
- University of Michigan
Speaking topics
Recognition
Notable achievements
- Co-founded Undertone Networks, growing it into one of the most prominent digital advertising networks before its acquisition by Perion Network in 2015
- Founded Aperiam Ventures, a venture firm focused exclusively on early-stage advertising and marketing technology investments
- Built Undertone into a major industry player serving top-tier brands and publishers across the digital advertising ecosystem
Awards
Publications
- Contributor, AdExchanger