Erik Yates

Erik Yates is a digital media monetization executive known for his work in advertising sales and partnerships within the digital publishing and video news space. At NowThis, one of the most widely distributed digital news networks with a heavy presence on social platforms, Yates has been instrumental in building and scaling ad revenue operations and brand partnership programs targeting younger, digitally-native audiences. Yates has built his career at the intersection of digital content and advertising, developing expertise in social video monetization, branded content, and programmatic advertising strategies suited to distributed media environments. His work at NowThis reflects the broader industry challenge of monetizing content across fragmented social platforms where traditional display and pre-roll models must be adapted for mobile-first, feed-based consumption. His background spans digital media sales and partnerships, with experience navigating the evolving landscape of social platform monetization, audience data, and direct brand relationships. He is recognized within digital media circles for his operational approach to revenue growth at scale.

Last updated Jun 11, 2026 by ATDb automated enrichment