Erika Trautman

Erika Trautman is best known as the Founder and CEO of Raydiant, an experience platform that powers digital signage and location-based advertising for brick-and-mortar businesses. Under her leadership, Raydiant has grown into a significant player in the out-of-home and in-location advertising space, helping brands deliver dynamic, data-driven content experiences at the point of presence. Her work sits at the intersection of physical retail, digital media, and programmatic advertising. Prior to Raydiant, Trautman co-founded Contently, a content marketing platform that became widely recognized for connecting brands with freelance journalists and storytellers. Her trajectory from content marketing to location-based advertising reflects a broader understanding of how brands communicate with consumers across channels and contexts. She has been recognized as a notable entrepreneur in the marketing technology ecosystem, particularly for her ability to identify and build platforms at emerging intersections of media and commerce. Trautman is regarded as a builder and operator in the AdTech and MarTech space, with a focus on enabling businesses to leverage technology for more meaningful consumer engagement. Her dual founding experience gives her a distinctive perspective on how content, context, and location converge in modern advertising strategies.

• Founded Raydiant, scaling it into a prominent digital signage and location-based advertising platform used by thousands of business locations
• Co-founded Contently, a content marketing platform that raised significant venture funding and became a recognized brand in the MarTech space