Evelyn Mitchell-Wolf

Senior Analyst, AdTech at Forrester

AdTech and programmatic advertising research at Forrester

AnalystNew York, NY, United States8+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Evelyn Mitchell-Wolf is a Senior Analyst, AdTech at Forrester, where she covers the digital advertising ecosystem with a focus on programmatic media, retail media networks, and the evolving privacy landscape. Her research supports advertisers, publishers, and technology platforms navigating signal loss, data regulation, and structural shifts in modern advertising.

Expertise

Programmatic AdvertisingRetail Media NetworksPrivacy and Data RegulationSignal Loss and Identity ResolutionDigital Advertising EcosystemPublisher StrategyAdTech Platform Analysis

Notable Achievements

Joined Forrester as a dedicated AdTech analyst covering programmatic media, retail media, and the privacy landscape
Produces research supporting advertisers, publishers, and technology platforms navigating signal loss and data regulation

Speaking Topics

Programmatic media and the evolving buy-side/sell-side dynamicRetail media networks and their role in the advertising ecosystemPrivacy regulation and signal loss strategies for advertisers and publishersStructural shifts in modern digital advertising

Publications

Forrester research and blog posts on AdTech, programmatic media, and retail media networks

Connections