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Ewan McIntyre

Analyst

Ewan McIntyre is one of Gartner's most prominent voices on marketing strategy, serving as VP Analyst and Chief of Research within the Gartner Marketing Practice. He is widely known for leading and presenting Gartner's annual CMO Spend and Strategy Survey, which is among the most cited research reports in the marketing industry, tracking how chief marketing officers allocate budgets and prioritize investments across channels, technology, and talent. McIntyre advises CMOs and senior marketing leaders on topics including marketing budgets, martech investment, brand strategy, and the evolving role of the CMO. He is a regular keynote speaker at Gartner's Marketing Symposium and other major industry events, where his data-driven insights on marketing spend and organizational strategy draw significant attention from brand-side marketers and agency leaders alike. His work sits at the intersection of marketing leadership and business strategy, making him a key reference point for how the marketing function is evolving in response to economic pressures, digital transformation, and shifting C-suite expectations.

Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Role
Vice President, Analyst and Chief of Research, Gartner Marketing Practice
Company
Gartner
Based
London, United Kingdom
Connections
1

AI-drafted from public sources1 source cited

Years in industry
15 years

Bio

Ewan McIntyre is one of Gartner's most prominent voices on marketing strategy, serving as VP Analyst and Chief of Research within the Gartner Marketing Practice. He is widely known for leading and presenting Gartner's annual CMO Spend and Strategy Survey, which is among the most cited research reports in the marketing industry, tracking how chief marketing officers allocate budgets and prioritize investments across channels, technology, and talent. McIntyre advises CMOs and senior marketing leaders on topics including marketing budgets, martech investment, brand strategy, and the evolving role of the CMO. He is a regular keynote speaker at Gartner's Marketing Symposium and other major industry events, where his data-driven insights on marketing spend and organizational strategy draw significant attention from brand-side marketers and agency leaders alike. His work sits at the intersection of marketing leadership and business strategy, making him a key reference point for how the marketing function is evolving in response to economic pressures, digital transformation, and shifting C-suite expectations.

Expertise & education

Expertise

CMO StrategyMarketing BudgetsMarketing Technology (Martech)Brand StrategyMarketing LeadershipB2B MarketingMarketing Research and SurveysDigital Marketing

Speaking topics

CMO budget and spending trendsMarketing technology investmentThe evolving role of the CMOMarketing organizational strategyBrand vs. performance marketing

Recognition

Notable achievements

  • Leads Gartner's annual CMO Spend and Strategy Survey, one of the most widely cited research reports in the marketing industry
  • Regular keynote presenter at Gartner Marketing Symposium/Xpo

Publications

  • Gartner CMO Spend and Strategy Survey (annual)
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