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Fabrício Proti

Standards Setter

Fabrício Proti serves as President of IAB Brasil, the Brazilian chapter of the Interactive Advertising Bureau, the principal trade association representing the digital advertising and marketing industry in Brazil. In this role he leads the organization's agenda on digital advertising standards, market education, and industry advocacy, working with publishers, agencies, ad-tech platforms and brands operating in the Brazilian market. His appointment to the presidency was announced as part of IAB Brasil's new board leadership for 2026, signaling continued focus on advancing the digital advertising ecosystem in one of Latin America's largest and most dynamic markets. Beyond his current role, specific details of his prior career trajectory are not fully documented in available public sources.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
President
Company
Based
São Paulo, São Paulo, Brazil
Boards
1
Connections
1

AI-drafted from public sources2 sources cited

Bio

Fabrício Proti serves as President of IAB Brasil, the Brazilian chapter of the Interactive Advertising Bureau, the principal trade association representing the digital advertising and marketing industry in Brazil. In this role he leads the organization's agenda on digital advertising standards, market education, and industry advocacy, working with publishers, agencies, ad-tech platforms and brands operating in the Brazilian market. His appointment to the presidency was announced as part of IAB Brasil's new board leadership for 2026, signaling continued focus on advancing the digital advertising ecosystem in one of Latin America's largest and most dynamic markets. Beyond his current role, specific details of his prior career trajectory are not fully documented in available public sources.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital AdvertisingIndustry StandardsTrade Association LeadershipDigital MarketingMedia PolicyAdTech Ecosystem

Recognition

Notable achievements

  • Appointed President of IAB Brasil for 2026, leading the country's foremost digital advertising trade association
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