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Gabriel Richaud

Standards Setter

Gabriel Richaud serves as Director General of IAB Mexico, the leading trade association for the digital advertising and marketing industry in Mexico. In this role he represents and advocates for the interests of companies across the digital media and advertising ecosystem, driving the adoption of industry standards, best practices and policy initiatives that shape how digital advertising operates in the Mexican market. Under his leadership, IAB Mexico has been a central voice in conversations around digital measurement, programmatic advertising, brand safety and the evolving regulatory landscape affecting digital media in Latin America. Richaud engages regularly with member companies, media owners, agencies and brands to advance the development of the industry.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
Director General
Company
Based
Mexico City, Ciudad de México, Mexico
Connections
1

AI-drafted from public sources3 sources cited

Years in industry
15 years

Bio

Gabriel Richaud serves as Director General of IAB Mexico, the leading trade association for the digital advertising and marketing industry in Mexico. In this role he represents and advocates for the interests of companies across the digital media and advertising ecosystem, driving the adoption of industry standards, best practices and policy initiatives that shape how digital advertising operates in the Mexican market. Under his leadership, IAB Mexico has been a central voice in conversations around digital measurement, programmatic advertising, brand safety and the evolving regulatory landscape affecting digital media in Latin America. Richaud engages regularly with member companies, media owners, agencies and brands to advance the development of the industry.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital AdvertisingIndustry StandardsDigital MarketingProgrammatic AdvertisingMedia PolicyTrade Association LeadershipBrand SafetyDigital Measurement
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