Gai Le Roy

Gai Le Roy is the CEO of IAB Australia, the peak trade association for the digital advertising and marketing industry in Australia. She leads the organisation's efforts across industry standards, research, policy advocacy, and member engagement, making her a central figure in shaping how digital advertising operates and evolves in the Australian market. Her appointment as CEO was widely welcomed by the industry as a natural progression given her deep expertise and long tenure within the organisation. Before becoming CEO, Le Roy served as Director of Research at IAB Australia, where she built a strong reputation for producing rigorous, actionable data on digital advertising expenditure, audience measurement, and industry trends. Her research work gave her an authoritative voice on the health and direction of the Australian digital media market, and she became a trusted source for publishers, agencies, and advertisers alike. Le Roy is a regular presence at industry events and is known for translating complex data and policy issues into clear insights for the broader market. Under her leadership, IAB Australia has continued to drive initiatives around brand safety, programmatic standards, data privacy, and digital measurement.

• CEOCurrent

  IAB Australia

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