Gal Trifon

Gal Trifon is one of AdTech's most recognized figures in the identity and data intelligence space, best known for pioneering probabilistic cross-device identity matching. As founder and CEO of Crosswise, he built one of the industry's leading cross-device identity platforms, which mapped user behavior across devices using machine learning and probabilistic modeling — a foundational capability for modern programmatic advertising. Crosswise was acquired by Oracle Data Cloud in 2016, cementing Trifon's reputation as a builder of high-value data infrastructure. Following the Oracle acquisition, Trifon channeled his expertise into Deep.BI, a data intelligence platform purpose-built for media companies and AdTech players. Deep.BI applies AI and real-time analytics to help publishers and platforms extract actionable audience intelligence from their first-party data — a mission that has grown increasingly critical in the post-cookie, privacy-first era. His work at Deep.BI reflects a natural evolution from identity resolution toward broader data activation and monetization strategies. Trifon is a serial entrepreneur whose career sits at the intersection of machine learning, identity resolution, and audience data. He is frequently cited in industry discussions around cookieless targeting, first-party data strategies, and AI applications in media. His dual track record — building and exiting a company to a major cloud platform, then founding a next-generation data company — makes him a distinctive voice among AdTech operators.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026