Gustav Söderström
Gustav Söderström is the Co-CEO, Chief Product Officer, and Chief Technology Officer of Spotify Technology.
Last updated Oct 6, 2026 by the ATDb Editorial Team
AI-drafted from public sources8 sources cited
Bio
Gustav Söderström is the Co-CEO, Chief Product Officer, and Chief Technology Officer of Spotify Technology. Spotify offers an ad-supported free tier alongside paid Premium plans, generating revenue through both subscriptions and advertising. In the podcast space, Söderström introduced the Spotify Partner Program, which reduces advertising within the Premium tier and redirects a portion of Premium revenue to video podcast creators. He has also outlined a strategy of offering baseline AI-powered features within free and paid tiers while charging heavier users for additional access — a model with implications for how advertising load and premium conversion are balanced across the platform. Söderström has been with Spotify for 17 years, previously serving as co-president and Chief Product and Technology Officer before assuming his current role. Source 1: tradingview.com — Spotify Technology Pitches AI Add-Ons, Video and New ... Source 2: observer.com — Spotify Co-CEO Gustav Söderström Gives Users Control Over ...
Career
Co-CEOCurrent
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Education
- MSc, Royal Institute of Technology (KTH), Stockholm