Skip to content
ATDbbeta
IM

Ian Manning

Standards Setter

Ian Manning serves as Executive Director of IAB MENA, the regional chapter of the Interactive Advertising Bureau covering the Middle East and North Africa. In this role he leads the organisation's efforts to develop digital advertising standards, grow industry membership, and publish research on the region's digital ad market — including landmark studies tracking MENA digital ad spend, which reached USD 3.6 billion in 2020. He is a prominent voice on the health and transparency of the digital advertising ecosystem in the region. Manning has been an active spokesperson for IAB MENA across regional and international media and industry events, engaging with topics such as programmatic advertising, digital measurement, and the maturation of the MENA ad market. His work positions IAB MENA as a central convening body for advertisers, agencies, publishers and ad-tech platforms operating across the Gulf and broader MENA region.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
Executive Director
Company
IAB MENA
Based
Dubai, United Arab Emirates
Connections
1

AI-drafted from public sources3 sources cited

Years in industry
15 years

Bio

Ian Manning serves as Executive Director of IAB MENA, the regional chapter of the Interactive Advertising Bureau covering the Middle East and North Africa. In this role he leads the organisation's efforts to develop digital advertising standards, grow industry membership, and publish research on the region's digital ad market — including landmark studies tracking MENA digital ad spend, which reached USD 3.6 billion in 2020. He is a prominent voice on the health and transparency of the digital advertising ecosystem in the region. Manning has been an active spokesperson for IAB MENA across regional and international media and industry events, engaging with topics such as programmatic advertising, digital measurement, and the maturation of the MENA ad market. His work positions IAB MENA as a central convening body for advertisers, agencies, publishers and ad-tech platforms operating across the Gulf and broader MENA region.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital Advertising StandardsDigital Ad Spend ResearchProgrammatic AdvertisingMedia MeasurementIndustry AdvocacyMENA Digital MediaEcosystem Transparency

Speaking topics

Health and transparency of the digital advertising ecosystemMENA digital ad spend trendsProgrammatic advertising in the Middle EastDigital advertising standards and measurement

Recognition

Notable achievements

  • Led IAB MENA research documenting MENA digital ad spend reaching USD 3.6 billion in 2020
  • Established IAB MENA as a key industry body convening advertisers, agencies, publishers and ad-tech platforms across the Gulf and MENA region
Connection details