Ilana Goldfine

Ilana Goldfine is a leading operator in the retail media space, known for her role in shaping Albertsons Media Collective into one of the most competitive grocery-sector advertising platforms in the United States. She sits at the intersection of CPG marketing, programmatic technology, and shopper data, helping brands connect ad spend directly to in-store and online purchase behavior through closed-loop measurement frameworks that are increasingly rare and valuable in a post-cookie landscape. At Albertsons Media Collective, Goldfine oversees the strategic architecture of the retail media network, including first-party data activation, off-site programmatic extension, and the development of measurement solutions that give CPG advertisers verifiable return on ad spend. Her work has positioned Albertsons as a credible alternative to dominant retail media players, leveraging the grocer's loyalty data and purchase signals across a national footprint of banners including Safeway, Vons, and Jewel-Osco. Goldfine's career reflects a trajectory through digital media and data-driven marketing, with experience that spans both the buy and sell sides of the advertising ecosystem. She is recognized in industry circles for translating complex data infrastructure into actionable advertiser value propositions, and for advancing the operational maturity of retail media as a distinct and measurable channel within the broader AdTech landscape.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026