James Borow
James Borow is a digital advertising and technology executive with a track record of building and scaling ad products at the intersection of content, social, and brand marketing. He currently serves as General Manager of Universal Ads, Universal Music Group's self-serve advertising platform designed to give brands and agencies streamlined access to UMG's artist and music content for commercial use. Borow previously co-founded and served as CEO of Shift, a social advertising technology platform that helped brands manage and optimize paid social campaigns across channels. Shift was acquired by Salesforce, after which Borow took on a leadership role within Salesforce's marketing cloud business. His career reflects a consistent focus on building scalable advertising infrastructure and connecting brands to audiences through emerging media environments.
Last updated Oct 26, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
James Borow is a digital advertising and technology executive with a track record of building and scaling ad products at the intersection of content, social, and brand marketing. He currently serves as General Manager of Universal Ads, Universal Music Group's self-serve advertising platform designed to give brands and agencies streamlined access to UMG's artist and music content for commercial use. Borow previously co-founded and served as CEO of Shift, a social advertising technology platform that helped brands manage and optimize paid social campaigns across channels. Shift was acquired by Salesforce, after which Borow took on a leadership role within Salesforce's marketing cloud business. His career reflects a consistent focus on building scalable advertising infrastructure and connecting brands to audiences through emerging media environments.