Jana Meron

Founder & Strategic Advisor at Lioness Strategies

Founder advising on programmatic strategy, publisher monetization, and first-party data in a privacy-first era

Thought LeaderNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Jana Meron is the Founder and Strategic Advisor at Lioness Strategies, bringing deep publisher-side expertise built during her tenure at Business Insider, where she rose from Director to VP of Programmatic Revenue and helped shape the publication's programmatic infrastructure and yield strategy. Her work spans monetization, first-party data strategy, and privacy-conscious advertising solutions at a time when the industry is navigating significant identity and signal-loss challenges.

Previous Roles

VP, Programmatic Revenue & Data Strategy

Business Insider (2014-2022)

Director, Programmatic Revenue

Business Insider (2012-2014)

Expertise

Programmatic AdvertisingPublisher MonetizationFirst-Party Data StrategyYield OptimizationHeader BiddingIdentity ResolutionPrivacy-Conscious AdvertisingSupply-Side Strategy

Notable Achievements

Built and scaled Business Insider's programmatic revenue infrastructure from early-stage to a mature, data-driven operation
Founded Lioness Strategies to provide independent publisher-side advisory services on monetization and identity challenges
Recognized as a leading publisher voice on signal loss, cookieless transition, and first-party data activation

Awards

AdExchanger's Women in AdTech recognition (referenced in industry coverage)

Speaking Topics

Publisher monetization in a cookieless worldFirst-party data strategy and activationIdentity resolution and signal lossProgrammatic yield optimizationPrivacy-conscious advertising solutions

Publications

AdMonsters Q&A: Help Publishers Adapt and Thrive in an Ever-Changing Digital Media World

Advisory Roles

Lioness Strategies

Connections