Janelle A. James
Janelle A. James is a senior research leader at Ipsos, one of the world's largest market research and insights firms, where she focuses on delivering data-driven intelligence to clients across brand, advertising, and consumer behavior domains. Her work sits at the intersection of research methodology and marketing strategy, helping brands and agencies understand how audiences respond to messaging, media, and campaigns. Throughout her career, James has built expertise in quantitative and qualitative research approaches, with a particular focus on advertising effectiveness and brand health tracking. At Ipsos, she works with clients to translate complex research findings into actionable marketing and communications strategies. Her tenure in the research industry spans a significant period during which market research has evolved dramatically — from traditional survey methodologies to integrated data ecosystems that incorporate behavioral, attitudinal, and passive data sources. James represents the practitioner side of the insights industry, working to connect research outputs to real business and marketing decisions.
Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 5, 2026
AI-drafted from public sources4 sources cited
- Years in industry
- 15 years
Bio
Janelle A. James is a senior research leader at Ipsos, one of the world's largest market research and insights firms, where she focuses on delivering data-driven intelligence to clients across brand, advertising, and consumer behavior domains. Her work sits at the intersection of research methodology and marketing strategy, helping brands and agencies understand how audiences respond to messaging, media, and campaigns. Throughout her career, James has built expertise in quantitative and qualitative research approaches, with a particular focus on advertising effectiveness and brand health tracking. At Ipsos, she works with clients to translate complex research findings into actionable marketing and communications strategies. Her tenure in the research industry spans a significant period during which market research has evolved dramatically — from traditional survey methodologies to integrated data ecosystems that incorporate behavioral, attitudinal, and passive data sources. James represents the practitioner side of the insights industry, working to connect research outputs to real business and marketing decisions.
Career
SVP, US Head of Cultural IntelligenceCurrent
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