Jason Bonfig

Jason Bonfig is a senior retail and commerce executive at Best Buy, where he has played a central role in shaping the company's merchandising, buying, and increasingly its retail media and advertising strategy. As Chief Commercial Officer, he oversees the commercial functions that tie together product assortment, vendor relationships, and the monetization of Best Buy's valuable first-party customer data through Best Buy Ads, the company's retail media network. His work sits at the intersection of traditional retail and modern AdTech, making him a key figure in the growing retail media landscape. Bonfig has spent the majority of his career at Best Buy, rising through the ranks across merchandising and buying roles before taking on broader commercial leadership. His deep understanding of consumer electronics shoppers and Best Buy's unique position as a destination for high-consideration purchases has informed how Best Buy Ads positions itself to brand and performance advertisers seeking to reach in-market buyers. He has been instrumental in expanding Best Buy's advertising offerings beyond on-site placements to include off-site and connected TV inventory. As retail media networks have become one of the fastest-growing segments in AdTech, Bonfig represents the operator class of executives who are transforming traditional retailers into sophisticated media businesses. His leadership at Best Buy Ads reflects the broader industry shift toward first-party data monetization and closed-loop measurement, areas where Best Buy competes with Amazon Advertising, Walmart Connect, and other major retail media players.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026