Jassine Ouali
Jassine Ouali serves as Chief Customer Officer at Lidl US, the American arm of the international discount supermarket chain headquartered in Germany. In this role, she leads customer strategy, marketing, and experience initiatives for Lidl's growing network of US stores. Lidl US has been expanding its footprint along the East Coast and beyond, competing in the value grocery segment alongside Aldi and traditional supermarket chains.
Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026
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Bio
Jassine Ouali serves as Chief Customer Officer at Lidl US, the American arm of the international discount supermarket chain headquartered in Germany. In this role, she leads customer strategy, marketing, and experience initiatives for Lidl's growing network of US stores. Lidl US has been expanding its footprint along the East Coast and beyond, competing in the value grocery segment alongside Aldi and traditional supermarket chains.