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Jay Shetty

Thought Leader

Jay Shetty is a British-American author, podcast host, and purpose coach widely recognized for translating ancient wisdom into modern life advice. He rose to global prominence through viral video content on social media, amassing billions of views, and hosts 'On Purpose,' one of the world's most popular podcasts. His work sits at the intersection of wellness, personal development, and media — not the AdTech industry specifically. Shetty trained as a monk in India for three years before pivoting to media and content creation. He joined NowThis and HuffPost as a video producer and storyteller before building his own independent brand. His 2020 book 'Think Like a Monk' became a New York Times bestseller, and he has built a certification school for coaches and a broad digital media enterprise. While Shetty is not an AdTech professional, his work is tangentially relevant to the digital media ecosystem as a major content creator and publisher whose platforms engage with digital advertising, brand partnerships, and influencer marketing at scale. He represents the creator economy segment that AdTech platforms increasingly serve.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
CEO & Co-Founder
Company
Genius Group / Jay Shetty Certification School
Based
Los Angeles, California, United States
Connections
2

Bio

Jay Shetty is a British-American author, podcast host, and purpose coach widely recognized for translating ancient wisdom into modern life advice. He rose to global prominence through viral video content on social media, amassing billions of views, and hosts 'On Purpose,' one of the world's most popular podcasts. His work sits at the intersection of wellness, personal development, and media — not the AdTech industry specifically. Shetty trained as a monk in India for three years before pivoting to media and content creation. He joined NowThis and HuffPost as a video producer and storyteller before building his own independent brand. His 2020 book 'Think Like a Monk' became a New York Times bestseller, and he has built a certification school for coaches and a broad digital media enterprise. While Shetty is not an AdTech professional, his work is tangentially relevant to the digital media ecosystem as a major content creator and publisher whose platforms engage with digital advertising, brand partnerships, and influencer marketing at scale. He represents the creator economy segment that AdTech platforms increasingly serve.

Career

  • Video Producer & Storyteller

    NowThis · 2016-2017

  • Video Creator

    HuffPost · 2016-2017

  • Monk

    International Society for Krishna Consciousness (ISKCON) · 2011-2014

Expertise & education

Expertise

Content CreationPersonal BrandingPodcast MonetizationInfluencer MarketingCreator EconomyBrand PartnershipsDigital MediaSocial Media Strategy

Education

  • BSc Behavioral Science, Cass Business School, City University London

Speaking topics

Purpose and MindfulnessMental Health and WellnessLeadership and Personal DevelopmentRelationships and CommunicationThe Creator Economy and Digital Media

Recognition

Notable achievements

  • Hosted 'On Purpose,' one of the #1 health podcasts globally with hundreds of millions of downloads
  • New York Times bestselling author of 'Think Like a Monk' (2020)
  • Accumulated over 40 billion video views across social media platforms
  • Founded Jay Shetty Certification School for life coaches

Awards

Named in Forbes 30 Under 30 Europe (Media)Webby Award recognition for digital content

Publications

  • Think Like a Monk (2020, Simon & Schuster)
  • 8 Rules of Love (2023, Simon & Schuster)