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Jeff Greenspoon

Operator

Jeff Greenspoon serves as Americas CEO at Kantar, the global marketing data, insights and consulting group that helps brands make critical business decisions through data-driven intelligence. In this role he oversees Kantar's business across North and South America, one of the company's most significant regional operations spanning brand strategy, media measurement, consumer intelligence and marketing effectiveness. Greenspoon has built his career at the intersection of marketing strategy and data-driven brand consulting. Prior to his current role, he held senior leadership positions at Dentsu, where he was President of Solutions at Dentsu Americas, helping to shape the agency network's integrated marketing and data capabilities for clients across the region. His background reflects a consistent focus on connecting marketing investment to measurable business outcomes.

Last updated Oct 23, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026

Role
Americas CEO
Company
Based
New York, New York, United States
Connections
1

AI-drafted from public sources7 sources cited

Years in industry
20 years

Bio

Jeff Greenspoon serves as Americas CEO at Kantar, the global marketing data, insights and consulting group that helps brands make critical business decisions through data-driven intelligence. In this role he oversees Kantar's business across North and South America, one of the company's most significant regional operations spanning brand strategy, media measurement, consumer intelligence and marketing effectiveness. Greenspoon has built his career at the intersection of marketing strategy and data-driven brand consulting. Prior to his current role, he held senior leadership positions at Dentsu, where he was President of Solutions at Dentsu Americas, helping to shape the agency network's integrated marketing and data capabilities for clients across the region. His background reflects a consistent focus on connecting marketing investment to measurable business outcomes.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Marketing Data and AnalyticsBrand StrategyMarketing EffectivenessConsumer IntelligenceMedia MeasurementIntegrated MarketingMarket ResearchBusiness Consulting

Speaking topics

Marketing effectiveness and ROIBrand strategy and growthData-driven marketing

Recognition

Notable achievements

  • Appointed Americas CEO at Kantar, overseeing one of the world's largest marketing data and analytics operations across North and South America
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