Jennifer Healan

Jennifer Healan is one of the most prominent brand marketers in the quick-service restaurant industry, known for steering McDonald's US marketing toward culturally driven, celebrity-anchored campaigns that have reinvigorated the brand's relevance with younger consumers. She has been a central figure in the development and execution of the Famous Orders platform, which featured collaborations with Travis Scott, BTS, Saweetie, and others — a strategy widely credited with driving significant sales lifts and cultural conversation. Healan has spent a substantial portion of her career at McDonald's, rising through the marketing organization to her current VP role overseeing brand, content, and culture for the US business. Her work sits at the intersection of brand strategy, pop culture, and consumer engagement, reflecting McDonald's broader push to act more like a cultural brand than a traditional fast-food advertiser. She is regarded within the marketing industry as an operator who understands how to translate cultural moments into commercial outcomes, and her campaigns have been recognized across the advertising industry for their effectiveness and creativity.

• Vice President, US Marketing, Brand, Content, and CultureCurrent

  McDonald's

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