Jennifer Pelino
Chief Commercial Officer & President, Data Cloud at Sports Innovation Lab
Commercializing sports data cloud solutions for advertisers and marketers
Last updated Jun 11, 2026 by ATDb automated enrichment
Jennifer Pelino serves as Chief Commercial Officer & President, Data Cloud at Sports Innovation Lab, where she leads commercial strategy and data cloud initiatives at the intersection of sports, data, and marketing. She brings deep expertise in data-driven advertising from her tenure at IRI (now Circana), where she spent nearly a decade in senior roles including EVP of Media, championing retail media, audience targeting, and identity-based advertising solutions. Pelino is recognized as a strategic commercial leader who translates complex data capabilities into measurable outcomes for advertisers and agencies.
EVP, Media
IRI (now Circana) (2014-2023)
Senior Vice President, Media
IRI (2012-2017)
- Bachelor's Degree, University of Illinois
- Led commercial and media strategy at IRI (now Circana) for nearly a decade, helping establish the company as a leading data and measurement partner for advertisers and agencies
- Appointed Chief Commercial Officer & President, Data Cloud at Sports Innovation Lab, expanding the company's data monetization and commercial capabilities at the intersection of sports and marketing
- Contributed commentary and bylines in AdExchanger and trade publications on data-driven advertising and identity