Jeremy Hlavacek
Jeremy Hlavacek is a seasoned AdTech executive best known for his leadership roles at the intersection of data-driven advertising and emerging media channels. At PatientPoint, he serves as President, helping to shape the company's strategy in health and point-of-care media, connecting pharmaceutical and health brands with patients and healthcare providers in clinical settings. His work at PatientPoint represents a pivot toward purpose-driven, contextually relevant advertising in one of the fastest-growing segments of digital out-of-home and health media. Prior to PatientPoint, Hlavacek spent a significant portion of his career at IBM Watson Advertising (formerly The Weather Company's ad sales division), where he rose to the role of Head of Revenue. In that capacity, he was instrumental in commercializing IBM's AI-driven advertising products, including Watson Advertising's suite of cognitive and programmatic solutions. He helped position IBM as a credible player in the programmatic and data marketplace, leveraging The Weather Company's massive first-party data assets and IBM's AI capabilities to offer differentiated targeting solutions to brand advertisers. Hlavacek is widely regarded in the industry as a builder of revenue organizations and a champion of data-driven, AI-enhanced advertising. His career trajectory reflects a consistent focus on scaling ad businesses at the convergence of technology, data, and media — from programmatic infrastructure to health media innovation.
Last updated Oct 26, 2026 by the ATDb Editorial Team
AI-drafted from public sources11 sources cited
- Years in industry
- 18 years
Bio
Jeremy Hlavacek is a seasoned AdTech executive best known for his leadership roles at the intersection of data-driven advertising and emerging media channels. At PatientPoint, he serves as President, helping to shape the company's strategy in health and point-of-care media, connecting pharmaceutical and health brands with patients and healthcare providers in clinical settings. His work at PatientPoint represents a pivot toward purpose-driven, contextually relevant advertising in one of the fastest-growing segments of digital out-of-home and health media. Prior to PatientPoint, Hlavacek spent a significant portion of his career at IBM Watson Advertising (formerly The Weather Company's ad sales division), where he rose to the role of Head of Revenue. In that capacity, he was instrumental in commercializing IBM's AI-driven advertising products, including Watson Advertising's suite of cognitive and programmatic solutions. He helped position IBM as a credible player in the programmatic and data marketplace, leveraging The Weather Company's massive first-party data assets and IBM's AI capabilities to offer differentiated targeting solutions to brand advertisers. Hlavacek is widely regarded in the industry as a builder of revenue organizations and a champion of data-driven, AI-enhanced advertising. His career trajectory reflects a consistent focus on scaling ad businesses at the convergence of technology, data, and media — from programmatic infrastructure to health media innovation.
Career
Head of Revenue
VP of Programmatic
Roles with a cited source. All linked roles are in the Roles tab.
Expertise & education
Expertise
Education
- Bachelor's Degree, University (specific institution not confirmed)
Speaking topics
Recognition
Notable achievements
- Led revenue growth and commercialization of IBM Watson Advertising's AI-powered ad products, positioning IBM as a differentiated player in the programmatic marketplace
- Helped scale The Weather Company's programmatic advertising business prior to and following its acquisition by IBM
- Joined PatientPoint as President to expand its health media and point-of-care advertising platform