Jim Wilson

Jim Wilson is the CEO of Madhive, the AI-driven technology platform purpose-built for modern television advertising with a particular focus on empowering local media broadcasters. He joined Madhive as president in 2024 — a pivotal year that saw the company secure a significant investment from Goldman Sachs and complete its acquisition of Frequence — and was elevated to CEO in October 2025. Under his leadership, Madhive is positioned as a critical infrastructure layer connecting local broadcasters to programmatic and streaming advertising demand. Wilson brings more than two decades of experience scaling and transforming media and technology businesses. He is perhaps best known as the founder of Premion, TEGNA's local connected-TV advertising platform, which became one of the earliest and most prominent CTV solutions built specifically for local market advertisers. He also scaled TouchTunes into a significant digital out-of-home network, led a turnaround at Atari, and built Talon's North American operation from the ground up as its CEO. He additionally chaired the board of AMI Entertainment, demonstrating a consistent pattern of taking media-adjacent businesses to new levels of scale and relevance. A board-level voice across the industry, Wilson currently chairs the board of GSTV and serves as a director at Audacy, giving him broad influence across video, audio, and out-of-home advertising ecosystems. He holds an MBA from Harvard Business School and a BBA from Loyola University Maryland.

• MBA, Harvard Business School
• BBA, Loyola University Maryland

• Founded Premion, TEGNA's local CTV advertising platform, one of the first programmatic CTV solutions built for local market advertisers
• Named CEO of Madhive in October 2025 following Goldman Sachs investment and the company's acquisition of Frequence
• Built Talon's North American advertising operation as CEO
• Scaled TouchTunes into a national digital out-of-home network
• Led turnaround of Atari