Joanna Pericleous

Joanna Pericleous is recognized in the AdTech industry for her work on addressability and identity solutions during one of the most disruptive periods in digital advertising — the deprecation of third-party cookies and the broader shift toward privacy-first targeting. As VP of Addressability & Data Strategy at Publicis Media, she helps agency clients navigate the fragmented identity landscape, evaluating and implementing solutions such as clean rooms, first-party data strategies, and emerging identity frameworks to maintain audience addressability without compromising consumer privacy. Her career has been rooted in data strategy and audience targeting within large agency holding company environments, giving her a practical, client-facing perspective on how identity and measurement challenges translate into real campaign outcomes. She has been involved in testing and scaling privacy-preserving technologies and has contributed to industry working groups and forums focused on defining best practices for the cookieless era. Pericleous is a frequent voice in industry discussions, appearing at conferences and in trade press to address topics including data collaboration, the role of retail media networks, and the evolving utility of identity resolution tools like UID 2.0 and first-party data onboarding. Her influence sits at the intersection of technical understanding and strategic agency counsel, making her a notable operator in the identity and addressability space.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026