Jochen Koedijk
Jochen Koedijk serves as Chief Marketing Officer of Expedia Group, one of the world's largest online travel platforms, where he oversees global marketing strategy, brand development, and consumer engagement across the company's portfolio of travel brands. In this role, he is responsible for driving demand and brand equity for properties including Expedia, Hotels.com, and Vrbo, leveraging data-driven marketing and performance media at significant scale. Koedijk has built his career in marketing leadership within the travel and e-commerce sectors, with a strong grounding in European markets before taking on broader global responsibilities. His background includes senior marketing roles that have given him expertise in digital marketing, brand strategy, and customer acquisition in highly competitive consumer categories. As CMO of a major travel platform that invests heavily in advertising across digital, television, and programmatic channels, Koedijk sits at the intersection of brand marketing and performance media, overseeing one of the travel industry's most significant advertising budgets and shaping how Expedia Group communicates with travelers globally.
Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 22, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Jochen Koedijk serves as Chief Marketing Officer of Expedia Group, one of the world's largest online travel platforms, where he oversees global marketing strategy, brand development, and consumer engagement across the company's portfolio of travel brands. In this role, he is responsible for driving demand and brand equity for properties including Expedia, Hotels.com, and Vrbo, leveraging data-driven marketing and performance media at significant scale. Koedijk has built his career in marketing leadership within the travel and e-commerce sectors, with a strong grounding in European markets before taking on broader global responsibilities. His background includes senior marketing roles that have given him expertise in digital marketing, brand strategy, and customer acquisition in highly competitive consumer categories. As CMO of a major travel platform that invests heavily in advertising across digital, television, and programmatic channels, Koedijk sits at the intersection of brand marketing and performance media, overseeing one of the travel industry's most significant advertising budgets and shaping how Expedia Group communicates with travelers globally.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Appointed CMO of Expedia Group, overseeing marketing for one of the world's largest online travel companies
- Led marketing strategy across Expedia Group's multi-brand portfolio including Expedia, Hotels.com, and Vrbo