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JL

John Ludeke

Operator

John Ludeke is Chief Marketing Officer of Cava, the Mediterranean restaurant chain, a role he started on October 12, 2026, succeeding Andy Rebhun. He was previously Chief Brand Officer at Dr. Squatch, where he oversaw creative, media, social, public relations, retail marketing and partnerships, and the men's personal care brand was acquired by Unilever during his tenure. Before Dr. Squatch he spent more than a decade at Monster Energy, including more than six years in Asia-Pacific.

Last updated Oct 12, 2026 by the ATDb Editorial Team

Role
Chief Marketing Officer
Company
Cava
Based
Los Angeles, California, United States
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
10 years

Bio

John Ludeke is Chief Marketing Officer of Cava, the Mediterranean restaurant chain, a role he started on October 12, 2026, succeeding Andy Rebhun. He was previously Chief Brand Officer at Dr. Squatch, where he oversaw creative, media, social, public relations, retail marketing and partnerships, and the men's personal care brand was acquired by Unilever during his tenure. Before Dr. Squatch he spent more than a decade at Monster Energy, including more than six years in Asia-Pacific.

Expertise & education

Expertise

Paid Social AdvertisingPerformance MarketingCustomer AcquisitionConnected TV AdvertisingDigital VideoDTC Growth MarketingMedia Planning and BuyingAttribution and Measurement

Speaking topics

DTC Performance MarketingPaid Social Scaling StrategiesCreative and Media Integration

Recognition

Notable achievements

  • Managed multi-channel paid media strategy spanning social, video, and streaming platforms at significant spend levels