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Jon Carpenter

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Jon Carpenter is a senior sales and business development leader at Comscore, Inc., one of the most recognized names in cross-platform audience measurement and media analytics. In his role, he is responsible for driving revenue growth and expanding Comscore's commercial relationships across publishers, agencies, and advertisers who rely on the company's measurement currency for planning and buying decisions. Carpenter has built his career at the intersection of media measurement, data, and advertising technology, with a focus on helping clients understand and act on audience insights across digital, TV, and streaming environments. His work at Comscore places him at the center of ongoing industry debates around measurement standardization, cross-platform currency, and the future of audience verification in a fragmented media landscape. With a tenure spanning multiple years at Comscore, Carpenter has been part of the company's evolution through significant industry shifts including the rise of connected TV, the deprecation of third-party cookies, and growing demand for unified cross-platform measurement solutions. His commercial leadership supports Comscore's position as a trusted third-party measurement provider in a competitive landscape that includes Nielsen and VideoAmp.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
Senior Vice President, Sales
Company
Comscore, Inc.
Based
United States
Connections
1
Years in industry
15 years

Bio

Jon Carpenter is a senior sales and business development leader at Comscore, Inc., one of the most recognized names in cross-platform audience measurement and media analytics. In his role, he is responsible for driving revenue growth and expanding Comscore's commercial relationships across publishers, agencies, and advertisers who rely on the company's measurement currency for planning and buying decisions. Carpenter has built his career at the intersection of media measurement, data, and advertising technology, with a focus on helping clients understand and act on audience insights across digital, TV, and streaming environments. His work at Comscore places him at the center of ongoing industry debates around measurement standardization, cross-platform currency, and the future of audience verification in a fragmented media landscape. With a tenure spanning multiple years at Comscore, Carpenter has been part of the company's evolution through significant industry shifts including the rise of connected TV, the deprecation of third-party cookies, and growing demand for unified cross-platform measurement solutions. His commercial leadership supports Comscore's position as a trusted third-party measurement provider in a competitive landscape that includes Nielsen and VideoAmp.

Career

  • Vice President, Sales

    Comscore, Inc.

Expertise & education

Expertise

Audience MeasurementCross-Platform AnalyticsMedia Planning and BuyingConnected TV (CTV) MeasurementDigital AdvertisingProgrammatic AdvertisingData-Driven AdvertisingMedia Currency and Verification

Speaking topics

Cross-Platform Audience MeasurementThe Future of Media CurrencyCTV and Streaming AnalyticsData-Driven Media Planning

Recognition

Notable achievements

  • Contributed to Comscore's commercial growth as a cross-platform measurement currency for publishers and advertisers
  • Helped expand Comscore's client base during the industry's transition to multi-screen and streaming measurement
Connection details