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Jon Mew

Standards Setter

Jon Mew is Chief Executive of IAB UK, the industry body representing the UK's digital advertising ecosystem. He leads the organisation's work on standards, policy, research and member engagement, acting as a central advocate for responsible and effective digital advertising across the industry. Under his leadership, IAB UK has been a key voice on issues ranging from brand safety and data privacy to the value of digital advertising to the broader economy. Mew joined IAB UK in the early days of the organisation's growth and rose through its ranks before being appointed CEO. His long tenure at the body means he has witnessed and helped shape the evolution of digital advertising in the UK across multiple technological and regulatory shifts, including the rise of programmatic, GDPR, and ongoing debates around online tracking and measurement. He is a regular speaker at industry events and a recognised thought leader on digital advertising policy, standards and the future of the open web. He also plays a role in the broader IAB Europe network, contributing to pan-European industry initiatives.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
Chief Executive
Company
IAB UK
Based
London, United Kingdom
Boards
1
Connections
1

AI-drafted from public sources4 sources cited

Years in industry
15 years

Bio

Jon Mew is Chief Executive of IAB UK, the industry body representing the UK's digital advertising ecosystem. He leads the organisation's work on standards, policy, research and member engagement, acting as a central advocate for responsible and effective digital advertising across the industry. Under his leadership, IAB UK has been a key voice on issues ranging from brand safety and data privacy to the value of digital advertising to the broader economy. Mew joined IAB UK in the early days of the organisation's growth and rose through its ranks before being appointed CEO. His long tenure at the body means he has witnessed and helped shape the evolution of digital advertising in the UK across multiple technological and regulatory shifts, including the rise of programmatic, GDPR, and ongoing debates around online tracking and measurement. He is a regular speaker at industry events and a recognised thought leader on digital advertising policy, standards and the future of the open web. He also plays a role in the broader IAB Europe network, contributing to pan-European industry initiatives.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital AdvertisingIndustry StandardsAdvertising PolicyBrand SafetyData PrivacyProgrammatic AdvertisingTrade Association LeadershipMobile Advertising

Speaking topics

The future of digital advertisingBrand safety and responsible advertisingData privacy and regulationThe value of digital advertisingIndustry standards and self-regulation

Recognition

Notable achievements

  • Appointed CEO of IAB UK, leading the UK's primary digital advertising trade body
  • Steered IAB UK's response to major regulatory changes including GDPR and evolving data privacy frameworks
  • Grew IAB UK's membership and influence as a central voice for the digital advertising industry
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