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JC

Julie Clark

Thought Leader

Julie Clark is a senior executive at TransUnion where she leads the Media and Entertainment vertical within the company's Diversified Markets division. In this role, she is responsible for driving TransUnion's strategy and solutions for media companies, streaming platforms, broadcasters, and advertisers, helping them harness consumer data and identity resolution to improve audience targeting, measurement, and campaign effectiveness in a privacy-compliant manner. Her work sits at the intersection of data, identity, and advertising — a critical space as the industry navigates the deprecation of third-party cookies and the rise of alternative identity frameworks. Clark has built a career focused on data-driven marketing and media intelligence, with deep expertise in how credit bureau and consumer data assets can be applied to advertising and audience analytics. At TransUnion, she has been a prominent voice on topics including identity resolution, data clean rooms, streaming audience measurement, and the future of addressable advertising. She frequently represents TransUnion at major industry events and in trade press, articulating how data partnerships and identity infrastructure can bridge the gap between media and commerce. Before her current role, Clark held leadership positions in media and data strategy, developing expertise in connecting consumer insights to media planning and buying. Her background spans both the data and media sides of the industry, giving her a distinctive perspective on how information companies like TransUnion can serve as foundational infrastructure for the modern advertising ecosystem.

Last updated Oct 2, 2026 by ATDb automated enrichment · Connections updated Oct 21, 2026

Role
SVP, Diversified Markets, Media and Entertainment
Company
Based
Chicago, Illinois, United States
Connections
3

AI-drafted from public sources1 source cited

Years in industry
20 years

Bio

Julie Clark is a senior executive at TransUnion where she leads the Media and Entertainment vertical within the company's Diversified Markets division. In this role, she is responsible for driving TransUnion's strategy and solutions for media companies, streaming platforms, broadcasters, and advertisers, helping them harness consumer data and identity resolution to improve audience targeting, measurement, and campaign effectiveness in a privacy-compliant manner. Her work sits at the intersection of data, identity, and advertising — a critical space as the industry navigates the deprecation of third-party cookies and the rise of alternative identity frameworks. Clark has built a career focused on data-driven marketing and media intelligence, with deep expertise in how credit bureau and consumer data assets can be applied to advertising and audience analytics. At TransUnion, she has been a prominent voice on topics including identity resolution, data clean rooms, streaming audience measurement, and the future of addressable advertising. She frequently represents TransUnion at major industry events and in trade press, articulating how data partnerships and identity infrastructure can bridge the gap between media and commerce. Before her current role, Clark held leadership positions in media and data strategy, developing expertise in connecting consumer insights to media planning and buying. Her background spans both the data and media sides of the industry, giving her a distinctive perspective on how information companies like TransUnion can serve as foundational infrastructure for the modern advertising ecosystem.

Expertise & education

Expertise

Identity ResolutionAudience Data & TargetingData Clean RoomsStreaming & CTV MeasurementPrivacy-Compliant MarketingMedia & Entertainment StrategyConsumer Data PlatformsAddressable Advertising

Speaking topics

Identity Resolution in a Post-Cookie WorldStreaming Audience MeasurementData Clean Rooms and Privacy-Safe CollaborationThe Role of Credit and Consumer Data in AdvertisingAddressable TV and CTV Advertising

Recognition

Notable achievements

  • Built and scaled TransUnion's Media and Entertainment vertical, positioning the company as a key identity and data partner for publishers, streamers, and advertisers
  • Prominent industry spokesperson on identity resolution and data-driven advertising at major conferences including CES and industry trade events