Justin Lefkovitch
Justin Lefkovitch is the founder of Mirrored Media, a Los Angeles-based experiential marketing and entertainment agency that specializes in creating immersive brand experiences at the intersection of music, culture, and technology. He built the agency around the idea that authentic storytelling and live experiences drive deeper consumer connections than traditional advertising, attracting major clients including BMW, Spotify, Amazon, and Live Nation. Under Lefkovitch's leadership, Mirrored Media has produced high-profile activations at events such as Coachella, SXSW, and the Grammy Awards, earning a reputation for culturally resonant campaigns that merge brand objectives with entertainment. His approach centers on leveraging artist partnerships and live moments to generate earned media and lasting brand affinity. Leftkovitch is recognized in the experiential marketing space as an entrepreneur who carved out a niche at the convergence of the music industry and brand marketing, growing Mirrored Media into a notable independent agency within that segment.
Last updated Oct 20, 2026 by ATDb automated enrichment · Connections updated Oct 26, 2026
AI-drafted from public sources1 source cited
- Years in industry
- 12 years
Bio
Justin Lefkovitch is the founder of Mirrored Media, a Los Angeles-based experiential marketing and entertainment agency that specializes in creating immersive brand experiences at the intersection of music, culture, and technology. He built the agency around the idea that authentic storytelling and live experiences drive deeper consumer connections than traditional advertising, attracting major clients including BMW, Spotify, Amazon, and Live Nation. Under Lefkovitch's leadership, Mirrored Media has produced high-profile activations at events such as Coachella, SXSW, and the Grammy Awards, earning a reputation for culturally resonant campaigns that merge brand objectives with entertainment. His approach centers on leveraging artist partnerships and live moments to generate earned media and lasting brand affinity. Leftkovitch is recognized in the experiential marketing space as an entrepreneur who carved out a niche at the convergence of the music industry and brand marketing, growing Mirrored Media into a notable independent agency within that segment.
Career
FounderCurrent
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Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Founded Mirrored Media and grew it into an independent experiential agency with clients including BMW, Spotify, Amazon, and Live Nation
- Produced brand activations at major cultural events including Coachella, SXSW, and the Grammy Awards