Kate Kwiatkowski
Kate Kwiatkowski is a programmatic and addressability leader at dentsu, where she drives strategy across identity solutions, cookieless targeting, and programmatic supply chain quality on behalf of one of the world's largest agency holding companies. Her work sits at a pivotal moment in the industry's evolution away from third-party cookies, making her role central to how dentsu's portfolio of agency brands adapts to a privacy-first ecosystem. She evaluates and implements emerging identity technologies, giving her significant influence over which AdTech vendors gain traction at scale. Kwiatkowski works cross-functionally across dentsu's agency brands to establish consistent programmatic standards and buying practices, a mandate that requires deep fluency in both the technical architecture of programmatic infrastructure and the strategic needs of large advertisers. Her focus on supply chain quality reflects the industry's broader push toward transparency and accountability in media buying. While her full career history is not comprehensively documented in public sources, her current scope at dentsu positions her as a key operator and evaluator in the programmatic ecosystem, with influence over identity technology adoption, DSP and SSP relationships, and the practical implementation of post-cookie addressability strategies at enterprise scale.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
Bio
Kate Kwiatkowski is a programmatic and addressability leader at dentsu, where she drives strategy across identity solutions, cookieless targeting, and programmatic supply chain quality on behalf of one of the world's largest agency holding companies. Her work sits at a pivotal moment in the industry's evolution away from third-party cookies, making her role central to how dentsu's portfolio of agency brands adapts to a privacy-first ecosystem. She evaluates and implements emerging identity technologies, giving her significant influence over which AdTech vendors gain traction at scale. Kwiatkowski works cross-functionally across dentsu's agency brands to establish consistent programmatic standards and buying practices, a mandate that requires deep fluency in both the technical architecture of programmatic infrastructure and the strategic needs of large advertisers. Her focus on supply chain quality reflects the industry's broader push toward transparency and accountability in media buying. While her full career history is not comprehensively documented in public sources, her current scope at dentsu positions her as a key operator and evaluator in the programmatic ecosystem, with influence over identity technology adoption, DSP and SSP relationships, and the practical implementation of post-cookie addressability strategies at enterprise scale.
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Leading programmatic and addressability strategy across dentsu's portfolio of agency brands at a critical inflection point in the industry's transition away from third-party cookies
- Establishing consistent programmatic standards and identity technology evaluation frameworks across one of the world's largest agency holding companies