Kelly Mahoney

Kelly Mahoney serves as Chief Marketing Officer at Ulta Beauty, a role she assumed in February 2025. In this position, she leads the marketing function for one of the country's largest beauty retailers, overseeing brand strategy, customer engagement, and loyalty initiatives for a company with over 1,300 stores and a robust e-commerce presence. Prior to becoming CMO, Mahoney held senior marketing leadership roles at Ulta Beauty, where she was known for her work on the Ultamate Rewards loyalty program, one of the most prominent retail loyalty programs in the beauty sector with tens of millions of members. Her tenure at Ulta has been marked by a focus on personalization, customer retention, and data-driven marketing strategies. Mahoney's career has been centered on retail marketing and customer loyalty, areas where she has developed deep expertise in connecting brand investment to measurable consumer outcomes.

Last updated Oct 11, 2026 by ATDb automated enrichment