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Kenneth Danielsson

Standards Setter

Kenneth Danielsson serves as CEO of IAB Sweden (IAB Sverige), the Swedish member organisation of IAB Europe and the global IAB network, which sets standards and advocates for the digital advertising and marketing industry. In this role he has represented the interests of Swedish digital media and advertising stakeholders, working on industry standards, measurement, and policy matters relevant to the Swedish market. Danielsson has led IAB Sweden for approximately five years, during which the organisation has engaged with issues including programmatic advertising, data privacy, and digital measurement standards. His tenure has placed him at the centre of the Swedish digital advertising ecosystem, connecting local publishers, agencies, and technology companies with broader European and global IAB initiatives.

Last updated Oct 26, 2026 by ATDb automated enrichment

Role
CEO
Company
Based
Stockholm, Sweden
Boards
1
Connections
1

AI-drafted from public sources3 sources cited

Years in industry
15 years

Bio

Kenneth Danielsson serves as CEO of IAB Sweden (IAB Sverige), the Swedish member organisation of IAB Europe and the global IAB network, which sets standards and advocates for the digital advertising and marketing industry. In this role he has represented the interests of Swedish digital media and advertising stakeholders, working on industry standards, measurement, and policy matters relevant to the Swedish market. Danielsson has led IAB Sweden for approximately five years, during which the organisation has engaged with issues including programmatic advertising, data privacy, and digital measurement standards. His tenure has placed him at the centre of the Swedish digital advertising ecosystem, connecting local publishers, agencies, and technology companies with broader European and global IAB initiatives.

Career

Roles with a cited source. All linked roles are in the Roles tab.

Expertise & education

Expertise

Digital AdvertisingIndustry StandardsProgrammatic AdvertisingDigital MarketingMedia PolicyTrade Association Leadership

Recognition

Notable achievements

  • Led IAB Sweden as CEO for approximately five years, overseeing the organisation's engagement with digital advertising standards and policy in Sweden
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