Kenneth Danielsson
Kenneth Danielsson serves as CEO of IAB Sweden (IAB Sverige), the Swedish member organisation of IAB Europe and the global IAB network, which sets standards and advocates for the digital advertising and marketing industry. In this role he has represented the interests of Swedish digital media and advertising stakeholders, working on industry standards, measurement, and policy matters relevant to the Swedish market. Danielsson has led IAB Sweden for approximately five years, during which the organisation has engaged with issues including programmatic advertising, data privacy, and digital measurement standards. His tenure has placed him at the centre of the Swedish digital advertising ecosystem, connecting local publishers, agencies, and technology companies with broader European and global IAB initiatives.
Last updated Oct 26, 2026 by ATDb automated enrichment
AI-drafted from public sources3 sources cited
- Years in industry
- 15 years
Bio
Kenneth Danielsson serves as CEO of IAB Sweden (IAB Sverige), the Swedish member organisation of IAB Europe and the global IAB network, which sets standards and advocates for the digital advertising and marketing industry. In this role he has represented the interests of Swedish digital media and advertising stakeholders, working on industry standards, measurement, and policy matters relevant to the Swedish market. Danielsson has led IAB Sweden for approximately five years, during which the organisation has engaged with issues including programmatic advertising, data privacy, and digital measurement standards. His tenure has placed him at the centre of the Swedish digital advertising ecosystem, connecting local publishers, agencies, and technology companies with broader European and global IAB initiatives.
Career
CEOCurrent
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Expertise & education
Expertise
Recognition
Notable achievements
- Led IAB Sweden as CEO for approximately five years, overseeing the organisation's engagement with digital advertising standards and policy in Sweden