Kevin Krim

Kevin Krim is best known as the driving force behind EDO Inc., a data and analytics company that measures the effectiveness of TV advertising by correlating ad airings with real-time consumer search activity. Under his leadership, EDO has positioned itself as a critical measurement partner for brands, agencies, and networks seeking to prove the business impact of TV spend — a long-standing challenge in the industry. His work has helped shift the conversation around TV advertising from reach-based metrics toward outcome-oriented measurement. Before founding and leading EDO, Krim served as General Manager of CNBC Digital, where he oversaw the network's digital properties and helped grow its digital audience and revenue. Prior to that, he held senior roles at Bloomberg, including as Head of Bloomberg TV, where he gained deep experience in media, content strategy, and the intersection of journalism and business intelligence. His background spanning media operations and digital strategy gave him a unique vantage point to identify the measurement gap in TV advertising. Krim is a recognized voice in the AdTech and media measurement space, frequently speaking at industry conferences about the future of TV advertising, the importance of outcome-based metrics, and the evolving landscape of streaming versus linear TV. EDO's methodology — using search engagement as a proxy for consumer intent — has attracted partnerships with major broadcasters and advertisers, cementing Krim's reputation as an innovator in advertising effectiveness measurement.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026