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Kouros Esfahany

Operator

Kouros Esfahany is a seasoned advertising technology executive known for his work at the intersection of local television, streaming, and data-driven advertising. At Locality, a company focused on local TV and streaming advertising, he has played a key role in advancing audience-based buying capabilities and helping brands and agencies leverage local media at scale through programmatic and advanced TV solutions. Esfahany has built his career navigating the evolving landscape of television advertising, with experience spanning traditional broadcast, cable, and the emerging connected TV and streaming ecosystem. His work has focused on bridging the gap between legacy TV buying practices and modern data-driven approaches, helping clients execute more targeted and measurable campaigns across local markets. Throughout his career, he has been involved in developing and evangelizing advanced advertising products that enable more precise audience targeting for local and national advertisers. His expertise in addressable TV, programmatic buying, and audience data positions him as a practitioner-operator within the advanced TV segment of the AdTech industry.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Senior Vice President, Advanced Advertising
Company
Locality
Based
New York, New York, United States
Years in industry
15 years

Bio

Kouros Esfahany is a seasoned advertising technology executive known for his work at the intersection of local television, streaming, and data-driven advertising. At Locality, a company focused on local TV and streaming advertising, he has played a key role in advancing audience-based buying capabilities and helping brands and agencies leverage local media at scale through programmatic and advanced TV solutions. Esfahany has built his career navigating the evolving landscape of television advertising, with experience spanning traditional broadcast, cable, and the emerging connected TV and streaming ecosystem. His work has focused on bridging the gap between legacy TV buying practices and modern data-driven approaches, helping clients execute more targeted and measurable campaigns across local markets. Throughout his career, he has been involved in developing and evangelizing advanced advertising products that enable more precise audience targeting for local and national advertisers. His expertise in addressable TV, programmatic buying, and audience data positions him as a practitioner-operator within the advanced TV segment of the AdTech industry.

Career

  • Vice President, Advanced Advertising

    Locality · prior role

  • Director, Advanced Advertising

    Locality · prior role

Expertise & education

Expertise

Advanced TV AdvertisingLocal TV AdvertisingConnected TV (CTV)Programmatic AdvertisingAudience-Based BuyingAddressable TelevisionStreaming AdvertisingData-Driven Media

Speaking topics

Local TV and Streaming AdvertisingAudience-Based Buying in TelevisionAdvanced TV and CTV StrategyProgrammatic Television

Recognition

Notable achievements

  • Led advanced advertising initiatives at Locality to modernize local TV buying through data and programmatic capabilities
  • Contributed to scaling audience-based buying solutions across local broadcast and streaming inventory