Kouros Esfahany
Kouros Esfahany is a seasoned advertising technology executive known for his work at the intersection of local television, streaming, and data-driven advertising. At Locality, a company focused on local TV and streaming advertising, he has played a key role in advancing audience-based buying capabilities and helping brands and agencies leverage local media at scale through programmatic and advanced TV solutions. Esfahany has built his career navigating the evolving landscape of television advertising, with experience spanning traditional broadcast, cable, and the emerging connected TV and streaming ecosystem. His work has focused on bridging the gap between legacy TV buying practices and modern data-driven approaches, helping clients execute more targeted and measurable campaigns across local markets. Throughout his career, he has been involved in developing and evangelizing advanced advertising products that enable more precise audience targeting for local and national advertisers. His expertise in addressable TV, programmatic buying, and audience data positions him as a practitioner-operator within the advanced TV segment of the AdTech industry.
Last updated Jun 11, 2026 by ATDb automated enrichment
- Years in industry
- 15 years
Bio
Kouros Esfahany is a seasoned advertising technology executive known for his work at the intersection of local television, streaming, and data-driven advertising. At Locality, a company focused on local TV and streaming advertising, he has played a key role in advancing audience-based buying capabilities and helping brands and agencies leverage local media at scale through programmatic and advanced TV solutions. Esfahany has built his career navigating the evolving landscape of television advertising, with experience spanning traditional broadcast, cable, and the emerging connected TV and streaming ecosystem. His work has focused on bridging the gap between legacy TV buying practices and modern data-driven approaches, helping clients execute more targeted and measurable campaigns across local markets. Throughout his career, he has been involved in developing and evangelizing advanced advertising products that enable more precise audience targeting for local and national advertisers. His expertise in addressable TV, programmatic buying, and audience data positions him as a practitioner-operator within the advanced TV segment of the AdTech industry.
Career
Vice President, Advanced Advertising
Locality · prior role
Director, Advanced Advertising
Locality · prior role
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Led advanced advertising initiatives at Locality to modernize local TV buying through data and programmatic capabilities
- Contributed to scaling audience-based buying solutions across local broadcast and streaming inventory