Krista Panoff

SVP, Global Enterprise Development at Innovid

Advancing standardized measurement practices in retail media during a critical growth phase of the sector.

DealmakerUnited States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Krista Panoff is SVP of Global Enterprise Development at Innovid. She previously led commercial development efforts at Circana, where she expanded retail media measurement partnerships across major CPG advertisers and retail media networks. She is recognized as an industry advocate for standardized retail media measurement.

Previous Roles

SVP, Commercial Development

Circana (approx. 2022-2024)

Expertise

Connected TV (CTV) AdvertisingRetail Media MeasurementIdentity ResolutionEnterprise Business DevelopmentAdTech PartnershipsProgrammatic AdvertisingMeasurement Standardization

Notable Achievements

Expanded retail media measurement partnerships across major CPG advertisers and retail media networks at Circana
Recognized industry advocate for standardized retail media measurement
Featured speaker and contributor on identity's critical role in AdTech at industry events and podcasts

Speaking Topics

Identity Resolution in AdTechCTV Advertising and MeasurementRetail Media Measurement StandardizationThe Future of TV Advertising

Connections