Kristen Groh

Senior Partner at Prophet

Senior Partner at Prophet advising on commercial growth and digital advertising strategy

OperatorNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Kristen Groh is a Senior Partner at Prophet, where she applies her extensive background in digital media, programmatic advertising, and commercial strategy to help clients navigate complex revenue and growth challenges. She brings deep expertise in digital advertising and video monetization to her consulting work, advising organizations on commercial transformation and go-to-market strategy.

Previous Roles

Chief Revenue Officer

Xumo (2019-2022)

SVP, Digital Ad Sales & Strategy

NBCUniversal (2015-2019)

VP, Digital Sales

Comcast (2012-2015)

Expertise

Programmatic AdvertisingVideo MonetizationDigital Media StrategyCommercial TransformationGo-to-Market StrategyConnected TV (CTV)Revenue StrategyDigital Ad Sales

Education

Bachelor's Degree, University of Michigan

Notable Achievements

Joined Prophet as Senior Partner to expand the firm's digital transformation capabilities in media and advertising
Led commercial strategy and revenue operations for Xumo, a leading free streaming platform, prior to its acquisition by Comcast

Speaking Topics

Programmatic advertising and video monetizationCommercial transformation in mediaGo-to-market strategy for digital media companiesConnected TV and streaming monetization

Connections