Kunal Nagpal is a senior advertising technology executive known for driving monetization strategy and programmatic innovation at scale. As VP of Advertising at Roku, he oversees the advertising business for one of the largest connected TV platforms in the United States, helping shape how brands and agencies reach streaming audiences and how that reach is measured. His work sits at the intersection of identity, data, and the rapidly evolving CTV ecosystem. Before joining Roku, Nagpal held senior roles at major digital advertising companies, including a notable tenure at OpenX where he served as Senior Vice President of Publisher Development and Programmatic. At OpenX, he was instrumental in expanding the company's publisher relationships and advancing its programmatic marketplace capabilities. His background spans both the buy and sell sides of the digital advertising ecosystem, giving him a comprehensive view of how value is created and exchanged in modern media. Nagpal is recognized in the AdTech industry for his expertise in programmatic advertising, CTV monetization, and the evolving standards around streaming measurement. He has been a vocal participant in industry conversations around identity resolution and the transition away from third-party cookies, particularly as these dynamics intersect with the streaming TV landscape. His leadership at Roku positions him as a key figure in defining how CTV advertising matures as a premium channel.
OpenX (2018-2022)
OpenX (2015-2018)
OpenX (2013-2015)