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Lance Neuhauser

Operator

Lance Neuhauser is CEO of The Predictive Index, a behavioral-science talent-optimization company, a role he took in 2026. A veteran ad-tech and marketing entrepreneur, he co-founded and led 4C Insights — a behavioral data-intelligence platform acquired by Vista Equity Partners and folded into Mediaocean, where he then served as President. Earlier he founded Resolution Media (acquired by Omnicom) and led US digital at PHD Media, and most recently founded the AI storytelling startup Wendy (team acquired by Shiftsmart in 2025).

Last updated Jun 6, 2026 by the ATDb Editorial Team

Role
Chief Executive Officer
Company
The Predictive Index
Based
New York, New York, United States
Years in industry
15 years

Bio

Lance Neuhauser is CEO of The Predictive Index, a behavioral-science talent-optimization company, a role he took in 2026. A veteran ad-tech and marketing entrepreneur, he co-founded and led 4C Insights — a behavioral data-intelligence platform acquired by Vista Equity Partners and folded into Mediaocean, where he then served as President. Earlier he founded Resolution Media (acquired by Omnicom) and led US digital at PHD Media, and most recently founded the AI storytelling startup Wendy (team acquired by Shiftsmart in 2025).

Career

  • Founder & CEO

    Wendy by The Story Company · 2023–2026

  • President

    Mediaocean · 2020–2022

  • CEO

    4C Insights · 2014–2020

  • Founder & CEO

    The Echo System · 2010–2013

  • EVP, US Digital Director

    PHD Media · 2009–2010

  • Founder & Managing Director

    Resolution Media · 2003–2009

Expertise & education

Expertise

Identity ResolutionPeople-Based MarketingEmail AdvertisingCookieless AdvertisingAuthenticated TrafficProgrammatic AdvertisingPublisher MonetizationPrivacy-Compliant Targeting

Speaking topics

Cookieless Advertising and the Future of IdentityPeople-Based Marketing at ScaleEmail as an Authenticated Advertising ChannelPrivacy-First Digital Advertising StrategiesPublisher Monetization in a Post-Cookie World

Recognition

Notable achievements

  • Led LiveIntent's strategic pivot to become a recognized leader in cookieless identity and authenticated email-based advertising
  • Positioned LiveIntent as a key infrastructure provider for publishers and advertisers navigating post-cookie digital advertising
  • Grew LiveIntent's network to reach hundreds of millions of people through email environments