Lara Balazs

Lara Balazs is one of the most influential CMOs in the AdTech ecosystem, representing the large-advertiser perspective at a moment when the industry is navigating seismic shifts in identity, measurement, and consumer privacy. As CMO of Intuit, she oversees global marketing strategy across four major consumer and small-business brands — TurboTax, QuickBooks, Credit Karma, and Mailchimp — giving her an unusually broad vantage point on how data-driven advertising must evolve to remain effective while earning consumer trust. Her work spans brand and performance marketing, marketing technology stack strategy, and data governance at scale. Balazs has been a consistent and vocal advocate for privacy-preserving advertising solutions, actively engaging with industry bodies, platforms, and standards organizations on the transition away from third-party cookies. In a landscape where publisher and vendor voices often dominate policy debates, she has been a rare senior advertiser voice pushing for measurement frameworks and identity solutions that serve the buy side. Her participation in IAB events and major marketing summits has helped shape how large advertisers approach first-party data strategy and responsible data use. Prior to Intuit, Balazs built her career in senior marketing leadership roles at major consumer and technology companies, developing deep expertise in both brand-building and performance marketing. Her career trajectory reflects a consistent focus on the intersection of technology, data, and consumer engagement — expertise that has become central to the modern CMO role and to the broader AdTech industry's evolution.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026