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Lark-Marie Anton

Operator

Lark-Marie Anton is a senior media and advertising executive known for leading revenue and go-to-market strategy at large-scale publisher organizations. As Chief Revenue Officer at USA Today Network (Gannett), she oversees advertising sales and revenue operations across one of the most expansive local and national media footprints in the United States, encompassing hundreds of digital and print properties. Her work sits at the intersection of traditional media transformation and modern programmatic and data-driven advertising solutions. Anton has built her career navigating the evolving publisher monetization landscape, with experience spanning direct sales, programmatic advertising, audience data strategy, and branded content. She has been instrumental in helping Gannett's portfolio adapt to shifting advertiser demands, including the transition toward first-party data strategies as third-party cookies face deprecation. Her leadership reflects a broader industry trend of publishers repositioning themselves as premium data and audience partners for brands. Throughout her career, Anton has been recognized as a senior operator within the publisher and media sales community, frequently engaging with industry conversations around the future of digital advertising, audience monetization, and the role of trusted journalism environments in brand safety. She represents the publisher perspective in an ecosystem increasingly shaped by platform dynamics and identity resolution challenges.

Last updated Jun 11, 2026 by ATDb automated enrichment

Role
Chief Revenue Officer
Company
USA Today / Gannett
Based
New York, New York, United States
Years in industry
15 years

Bio

Lark-Marie Anton is a senior media and advertising executive known for leading revenue and go-to-market strategy at large-scale publisher organizations. As Chief Revenue Officer at USA Today Network (Gannett), she oversees advertising sales and revenue operations across one of the most expansive local and national media footprints in the United States, encompassing hundreds of digital and print properties. Her work sits at the intersection of traditional media transformation and modern programmatic and data-driven advertising solutions. Anton has built her career navigating the evolving publisher monetization landscape, with experience spanning direct sales, programmatic advertising, audience data strategy, and branded content. She has been instrumental in helping Gannett's portfolio adapt to shifting advertiser demands, including the transition toward first-party data strategies as third-party cookies face deprecation. Her leadership reflects a broader industry trend of publishers repositioning themselves as premium data and audience partners for brands. Throughout her career, Anton has been recognized as a senior operator within the publisher and media sales community, frequently engaging with industry conversations around the future of digital advertising, audience monetization, and the role of trusted journalism environments in brand safety. She represents the publisher perspective in an ecosystem increasingly shaped by platform dynamics and identity resolution challenges.

Career

  • Senior Vice President, Advertising

    Gannett / USA Today Network · prior to CRO role

  • Vice President, Sales

    Gannett · unknown

Expertise & education

Expertise

Publisher MonetizationProgrammatic AdvertisingFirst-Party Data StrategyDigital Revenue StrategyBranded ContentAudience TargetingMedia Sales LeadershipAd Operations

Speaking topics

Publisher monetization and revenue diversificationFirst-party data and identity in a cookieless worldDigital transformation for legacy media brandsBrand safety and premium publisher environments

Recognition

Notable achievements

  • Serving as Chief Revenue Officer of USA Today Network, one of the largest publisher advertising operations in the United States
  • Leading Gannett's advertising revenue transformation amid industry-wide shifts away from third-party cookies toward first-party data solutions