Lauren Hannawa

Lauren Hannawa is a senior programmatic and addressable advertising leader at NBCUniversal, where she oversees revenue strategy connecting the company's vast linear, streaming, and digital inventory through automated and data-driven channels. Her work is central to NBCUniversal's One Platform initiative, which seeks to unify audience targeting and transaction across broadcast, cable, and Peacock streaming properties. She is recognized for her ability to translate complex programmatic infrastructure into scalable revenue outcomes for one of the world's largest media companies. Hannawa's career reflects a deep specialization in the convergence of traditional television and modern programmatic advertising. She has been instrumental in advancing addressable TV capabilities at NBCUniversal, working at the intersection of supply-side monetization, identity solutions, and automated deal structures such as programmatic guaranteed and private marketplaces. Her role requires close collaboration with agency trading desks, DSPs, and technology partners to ensure NBCUniversal's inventory is accessible and competitive in a rapidly evolving marketplace. As the industry navigates the deprecation of third-party cookies and the fragmentation of streaming audiences, Hannawa's focus on addressable and programmatic channels positions her as a key operator in the advanced TV advertising space. She represents a generation of media executives who are redefining how premium video inventory is packaged, priced, and transacted in a data-driven environment.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026