Lena Requist

Lena Requist is a technology executive recognized for her ability to scale SaaS and MarTech platforms, with a career defined by driving significant revenue growth and operational excellence in marketing automation and customer data businesses. She is widely regarded as a prominent female leader in the technology and marketing technology space, frequently cited as a role model for women in executive roles within the industry. Her work at the intersection of marketing technology and advertising technology has made her a notable voice in discussions around customer data, automation, and growth strategy. Requist served as President of ONTRAPORT, a marketing automation and CRM platform catering to small and mid-sized businesses, where she was instrumental in scaling the company's operations, culture, and revenue. Her tenure at ONTRAPORT demonstrated her capacity to translate product vision into measurable business outcomes, growing the platform's customer base and market presence. Prior to her executive leadership roles, she built a foundation in business operations and technology that informed her later success in the SaaS sector. Beyond her operational achievements, Requist has been active as a speaker and advocate for entrepreneurship, women in leadership, and the practical application of marketing technology. Her influence extends into the AdTech-adjacent space through her expertise in customer data platforms, marketing automation workflows, and the data infrastructure that underpins modern digital advertising and customer engagement strategies.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026