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Lex Friedman

Founder at Lex Friedman Consulting

Independent consulting on podcast advertising strategy and revenue growth

Thought LeaderUnited States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Lex Friedman is the Founder of Lex Friedman Consulting, bringing decades of expertise in podcast advertising and revenue strategy to clients across the audio and media landscape. He previously served as Chief Revenue Officer at Midroll Media, where he played a central role in scaling podcast advertising infrastructure and bringing institutional credibility to the channel. Earlier in his career, Friedman contributed technology writing and reporting to Macworld and IDG.

Previous Roles

Chief Revenue Officer

Midroll Media

Writer / Technology Reporter

Macworld / IDG

Expertise
Podcast AdvertisingAudio AdvertisingRevenue StrategyPodcast MonetizationHost-Read AdvertisingMedia SalesAdvertising OperationsContent Monetization
Notable Achievements
  • Scaled podcast advertising infrastructure and revenue operations at Midroll Media as Chief Revenue Officer, helping bring institutional credibility to podcast advertising as a channel
  • Founded Lex Friedman Consulting, advising clients across the audio and media landscape on podcast advertising and revenue strategy
Speaking Topics
Podcast advertising strategyAudio media monetizationThe future of podcast advertisingRevenue growth in digital audio
Publications
  • Contributor, Macworld
Connections