Lila Tretikov

Lila Tretikov is a technology executive and venture partner at New Enterprise Associates (NEA), one of the world's largest venture capital firms. She is best known for her leadership roles at major technology organizations, including serving as Executive Director of the Wikimedia Foundation and as a corporate vice president at Microsoft, where she led initiatives around artificial intelligence and mixed reality. Her work spans open-source technology, AI, and enterprise software, areas that increasingly intersect with the AdTech ecosystem through data infrastructure, identity, and machine learning applications. At Microsoft, Tretikov served as Corporate Vice President and Deputy CTO, where she was instrumental in advancing AI and spatial computing initiatives. Her tenure at Wikimedia gave her deep experience in open knowledge systems, large-scale data platforms, and global technology governance — competencies that are increasingly relevant as the AdTech industry grapples with privacy regulation, data transparency, and open standards. At NEA, she focuses on investing in and advising technology companies across AI, enterprise software, and digital infrastructure. Tretikov brings a unique perspective to technology investment and strategy, combining hands-on engineering background with executive leadership experience at both nonprofit and large-scale commercial technology organizations. While not a traditional AdTech insider, her expertise in AI, data systems, and enterprise technology positions her as a relevant voice in conversations about the future of data-driven marketing and digital media infrastructure.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026