Lindsay Shelton

Lindsay Shelton is a prominent commercial executive in the programmatic Digital Out-of-Home (pDOOH) space, known for her work at VIOOH — the JCDecaux-backed supply-side platform that has become one of the leading global marketplaces for programmatic OOH trading. In her senior commercial role, she has been instrumental in expanding VIOOH's partnerships with DSPs, agencies, and brands, evangelizing the value of automated, data-driven outdoor advertising to a broader programmatic ecosystem. Shelton has built her career at the intersection of traditional out-of-home media and modern programmatic technology, helping bridge the gap between OOH specialists and the broader digital advertising community. Her work at VIOOH has included developing commercial strategies that position DOOH as a credible and measurable channel within omnichannel programmatic campaigns, working closely with demand-side partners to integrate DOOH inventory into standard buying workflows. As a recognized voice in the pDOOH sector, Shelton frequently represents VIOOH at industry events and in trade press, contributing to the broader conversation around standardization, measurement, and the maturation of programmatic OOH as a channel. Her influence spans both the technical and commercial dimensions of AdTech, making her a key figure in one of the fastest-growing segments of the out-of-home advertising industry.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026