Lisa Baldzicki
Lisa Baldzicki is a seasoned advertising technology executive at Disney, where she leads ad tech strategy and operations across the company's expansive portfolio of streaming and linear properties. Her work sits at the intersection of premium content and advanced advertising capabilities, helping Disney navigate the complex transition from traditional TV to streaming-first monetization in an increasingly programmatic landscape. Throughout her career, Baldzicki has built deep expertise in ad operations, programmatic infrastructure, and the technical systems that power large-scale media monetization. At Disney, she has been involved in shaping the ad tech stack that supports properties including Hulu and Disney+, working on initiatives related to addressable advertising, identity, and data-driven audience solutions in a privacy-conscious environment. Her background reflects a broader industry trajectory from traditional ad operations into sophisticated programmatic and data-driven advertising, making her a recognized operator within the premium publisher and streaming ad tech community. She is known for bridging technical complexity with business outcomes in one of the most competitive and high-profile environments in media.
Last updated Oct 26, 2026 by the ATDb Editorial Team
AI-drafted from public sources1 source cited
- Years in industry
- 15 years
Bio
Lisa Baldzicki is a seasoned advertising technology executive at Disney, where she leads ad tech strategy and operations across the company's expansive portfolio of streaming and linear properties. Her work sits at the intersection of premium content and advanced advertising capabilities, helping Disney navigate the complex transition from traditional TV to streaming-first monetization in an increasingly programmatic landscape. Throughout her career, Baldzicki has built deep expertise in ad operations, programmatic infrastructure, and the technical systems that power large-scale media monetization. At Disney, she has been involved in shaping the ad tech stack that supports properties including Hulu and Disney+, working on initiatives related to addressable advertising, identity, and data-driven audience solutions in a privacy-conscious environment. Her background reflects a broader industry trajectory from traditional ad operations into sophisticated programmatic and data-driven advertising, making her a recognized operator within the premium publisher and streaming ad tech community. She is known for bridging technical complexity with business outcomes in one of the most competitive and high-profile environments in media.
Career
President, Disney Consumer ProductsCurrent
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